“互联网+”背景下经济型酒店主题体验化运营研究

Study on the Experienced Theme System Operation of the Economic Hotel under the Development of "Internet +"

随着"互联网+"时代的来临,行业发展更加注重跨界融合、大数据分析和交易的便捷性。经济型酒店发展目前也面临着竞争化加剧、价格战激烈、运营团队压力巨大、主题酒店争夺市场等困境,迫切需要进行主题体验化运营。文章从酒店服务产品设计以"体验"为主;酒店运营实现跨界合作;酒店盈利增长实现多元化;酒店内外部实现体制创新等方面进行主题体验化运营模式创新。

With the development of the ＂Internet ＋＂, industries pay more attention to the cross-border fusion, big data analysis and trading convenience. The development of the economic hotel also faced the problems such as the intensified competition, fierce price war, the team pressure and etc.. The article innovated the theme operation system from the experienced hotel service product design; the crossborder cooperation; the hotel diversified earnings growth and so on.