第三方物流企业与托运企业博弈模型研究

Research on the game model of the third party logistics enterprise and the shipping enterprise

第三方物流企业与托运企业签约后信息的不对称性,导致第三方物流企业存在违规风险和托运企业存在外包风险。基于第三方物流企业的违规动机和托运企业的监督动机,运用完全信息博弈的理论和方法,构建第三方物流企业与托运企业的全信息静态博弈模型,分别从监督与不监督、违规与不违规两个维度进行博弈分析,求出纳什均衡点,并对纳什均衡点的各要素进行分析,提出第三方物流企业规避风险和托运企业进行有效监督的相关策略。

The asymmetry of information between the third-party-logistics enterprise and the shipping enterprise leads to violation risk for the third-party-logistics enterprise and outsourcing risk for the shipping enterprise. Based on the illegal motive on the third-party-logistics enterprise and the supervision motive on the shipping enterprise, this paper used complete information game theory and method, constructed the complete information static game model between the third-party-logistics and the shipping enterprise, analyzed the possibilities of supervising or not and violating or not respectively, and got the Nash equilibrium. After analyzing the elements of Nash equilibrium, the authors put forward some related strategies which can make the third party logistics enterprise avoid risk and lead the shipping enterprises to carry out effective supervision.