皖南地区文化旅游产业的竞争力分析

On the competitiveness of cultural tourism industry in the south of Anhui province

迈克尔·波特的"钻石模型"包括生产要素、需求条件、相关及支持产业、企业结构与同业竞争力这四个基本要素以及政府和机遇这两个辅助因素,芮明杰的"新钻石模型"是在其基础上增加了知识吸收与创新能力这一核心要素。通过这七个因素对安徽省皖南文化旅游示范区的产业竞争力进行分析,进而针对不足,提出加强该示范区文化旅游业竞争力的战略路径。

＂Diamond model＂ purpose d by Markel Potter included four basic elements including production factors, demand conditions, related and supporting industries, enterprise structure and trade competitiveness, and two auxiliary factors including government and opportunity. The ＂new diamond model＂put forward by Rui Mingjie was on the basis of ＂diamond model＂, adding the core element of the knowledge absorption and the innovation ability. From the seven pacts, the article analyses the industrial competitiveness of cultural tourism demonstration area in the south of Anhui province and finds some shortages. Based on this, the paper proposes some strategic paths to enhance its competitiveness.