青奥会跨文化语境下南京城市文化发展话语分析

Nanjing Urban Cultural Approach to Discourse Analysis under Cross-cultural Context of the Youth Olympic Games

青奥会既是一项巨大的体育传播盛会,也是一次全球文化交流的盛事。青奥会具有跨文化传播的功能,赛事本身也提供了跨文化交流的平台。文章运用"文化话语研究"(CAD)的理论视角,研究"青奥会跨文化语境下"的南京城市文化发展话语现象,揭示和凸显那些有助于南京城市文化发展的话语形式、内容和策略,以促进南京与国际社会的对话和沟通,实现和谐共存、共同繁荣,为今后的南京城市文化发展话语的深入研究提供基础资料。

The Youth Olympic Games, as a cross-cultural communication platform and with its function of cross-cultural transmission, is not only a huge spread of sports pageant, but also a global cultural exchange event. Based on the theoretical perspective of the Cultural Approach to Discourse（CAD）, the thesis aims to do research on the cultural development discourse phenomena under the Youth Olympic Games＇ cross-cultural context, revealing and highlighting those forms, contents and strategies of utterance that contribute to the cultural development discourse of Nanjing city, promoting dialogue and communication between Nanjing and the international community, achieving harmonious coexistence, common prosperity, and providing the basic data for further study of Nanjing urban cultural development discourse.