球迷对球队认同的研究——以中超球迷为例

The Study on the Fans' Acknowledgement to the Teams ——The Case of Chinese Super League Fans

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摘要以中超足球球迷对球队的认同为核心,依据社会认同理论和认知失调理论的原理,通过采取便利抽样获得276份有特定支持球队的球迷的有效样本,文章探讨了对信任和替代性成就动机对球迷球员认同和球队认同的影响以及球员认同、球队认同与球迷忠诚的关系,并通过结构方程模型(SEM)验证假设关系。研究结果表明:球员认同对球迷忠诚没有直接显著的正向影响;影响球迷球队认同的关键在于能否建立球迷对球队的信任;影响球迷球员认同的关键是球员本身在球场上的表现。 Surrounding fans＇ identification, the author presents a theoretical model of antecedents and consequences of identification in soccer setting according to the history of CSL and previous researches. A convenience sampling was chosen. 276 participants chosen were loyal fans who gave support for a specific team in CSL. We explored the effects of trust and vicarious achievement motive on fans＇ player identification and team identification, moreover, the relationship between player identification and team identification was investigated. Structural Equation Modeling（SEM）was applied to test the research hypotheses. The findings are summarized as below： Player identification does not relate to fans＇ loyalty;Trust is the most important antecedent of team identification;Vicarious achievement is the most important antecedent of player identification.

作者王敏坚

机构地区嘉兴职业技术学院

出处《四川体育科学》 2015年第5期84-88,共5页 Sichuan Sports Science

关键词球迷球队认同研究 Fans Acknowledgement to the team Research

分类号 G80-051 [文化科学—运动人体科学]

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