我国中文自然科学核心期刊微信公众平台开通现状的调查与分析

Investigation and analysis of the status of We Chat public flat employment of Chinese core periodicals of natural science

以2011年版《中文核心期刊要目总览》第4编的347种自然科学核心期刊为样本,对其微信公众账号的开通状况做了调查与分析。截至2015年1月1日,仅有38种期刊开通了具有实质性内容的微信公众账号。合并12种"多刊一号"期刊,实际分析的期刊公众账号共28种,依照没有固定栏目和有固定栏目2种情形加以讨论。结果显示:没有固定栏目的 13种期刊其微信公众账号的不足较为明显;有固定栏目的 15种期刊其微信公众账号具有"阅读界面简洁明了,用户个性化需求更易满足;信息内容涵盖丰富,宣传推广功效更加显著;特殊功能开通,微信平台效能越发突出"等优势。认为今后应充分认识微信公众平台在学术期刊出版界的应用前景,注重栏目设置、内容优化以及宣传推广。

Taking 347 core Chinese periodicals of natural science in the fourth edition of ＂ A Guide to the Core Chinese Periodicals＂ published in 2011 as samples, we investigate and analyze the status of employment of WeChat public account. Up to January 1st, 2015, only 38 periodicals put in use of WeChat public account that has substantial content. Incorporating 12 ＂multiple periodicals with one number＂ periodicals, we practically analyze 28 public accounts and discuss two cases with and without regular column. It is shown that WeChat public accounts of 13 periodicals without regular column have apparent defects, and WeChat public accounts of 15 periodicals with regular column have advantages of concise and clear readership interface, more satisfaction of user individuation, abundant coverage of information and content, more prominent efficiency of propaganda and promotion, use of special function, more prominent efficiency of WeChat fiat, and so on. In the future, we should sufficiently realize the perspective of application of WeChat public fiat in the field of publication of academic periodicals and pay high attention to column design, content optimization, propaganda and promotion, and so on.