高职营销专业翻转课堂教学模式研究

The Study of Flipping Classroom Teaching Mode in Higher Vocational Marketing Major

高职教育的工作重点是提高教学质量,而提高教学质量的主要落脚点是课堂教学。通过对高职营销专业学生课堂学习表现进行分析,提出了在营销专业课堂教学当中应采用新型的翻转式课堂教学模式。并结合营销类课程的相关内容对翻转式课堂教学模式的课前、课堂互动及课后评价进行了探索和设计,以此对翻转式课堂教学模式在高职营销专业的实际应用及发展提供参考。

The focus of higher vocational education is to improve teaching quality, and the main foothold is classroom teaching. Through analyzing the classroom performance of higher vocational marketing students, it suggests it should adopt the new flipping classroom teaching mode in the marketing major. Combined with the related content of marketing courses, it explores and designs the pre-class, class and post-class evaluation of flipping classroom teaching, so as to provide reference for the practical application and development of the teaching mode in higher vocational marketing major.