大学生搜商现状调查与提升对策

Investigation on Status of SQ of University Students and Its Improving Measures

本文从调研结果的统计分析出发,通过对比国外信息获取过程模型,扩展领域形成适用于大学生的信息获取过程模型,运用鱼骨法分析提升大学生搜商水平的障碍因素,根据搜商水平与大学生自我效能的强相关性,分析自我效能构筑来源,以提出提升大学生搜商水平的暂时策略与根本策略,逐步提升大学生搜商水平,构建良好的社会环境,进而增强全民搜商能力。

Starting from the statistical analysis of the investigation result and by comparing the foreign information obtaining process model, the field is expanded to form the information obtaining process model apphcable to the university students, fish- bone method is applied to analyze the obstacle factors to improve the university students＇ SQ, and according to the strong correla- tion between SQ level and university students＇ self- efficacy, the paper analyzed the construction source of self- efficacy to pro- pose the temporary and fundamental strategies of improving the university students＇ SQ, gradually improved the university students＇ SQ and construct a good social environment, so as to increase the SQ ability of all people.