宁波家纺品牌发展瓶颈与对策探析

Analysis of Ningbo Home Textile Brands Development Bottleneck and Countermeasures

在当前国际国内经济下行压力加大、经济增速放缓,进入"新常态"的形势下,宁波家纺品牌进一步发展遇到很多困难。文章分析宁波家纺品牌发展瓶颈,提出宁波家纺品牌发展对策,对未来宁波家纺品牌建设提出建议。

When the pressure of downward world economy is increasing and the economic growth is slowing and enters a new normal situation, the further development of Ningbo home textile brands is confronted with many difficulties. This paper analyzes Ningbo home textile brands development bottleneck and puts forward corresponding measures and suggestions on the future development.