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消费转型下的购物中心与消费者行为研究——以服装行业为例 被引量:2

Study of the Shopping Center and Consumer Behavior under the Transformation of Consumption——Taking fashion industry as an example
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摘要 文章从研究购物中心的消费者消费行为出发,针对购物中心的发展变化趋势,提出关于购物中心的营销策略建议:人性化的消费体验;个性化的定制服务;打造品牌集合店;引领生活方式的社会化营销。 By studying the consumer behavior and aiming at the development and change trends of the shopping center, this paper puts forward suggestions on the marketing tactics for the shopping centers: human consumption experience, personalized custom service, building brand collection shop, and social marketing which leads life style.
作者 何静
出处 《浙江纺织服装职业技术学院学报》 2015年第3期54-57,共4页 Journal of Zhejiang Fashion Institute of Technology
关键词 购物中心 服装行业 消费者行为 shopping center fashion industry consumer behavior
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