国内航空公司网络营销策略研究

Domestic Airlines Network Marketing Strategy Research

随着电子商务的快速发展及民航市场竞争日趋激烈,航空公司只有拓宽自身的销售渠道才能在市场中占据有利的地位,因此网络营销越来越受其重视。首先分析了国内航空公司网络营销的背景;其次介绍了国内航空公司开展网络营销的意义;再次重点研究了当前航空公司网络营销的策略;最后指出了今后航空公司网络营销面临的挑战以及发展思路。

With the rapid development of e-commerce and the increasingly fierce competition in civil aviation market,only airlines broaden their own sales channels can occupy a favorable position in the market,therefore the network marketing has get more and more attention.First,the domestic airlines network marketing background is analyzed;then,the significance of domestic airlines network marketing is introduced;thirdly,it puts more emphasis research on current airlines network marketing strategies;finally,the future challenge and development of airlines network marketing are pointed out.