房地产产品创新策略研究

Research on innovation strategies for real-estate products

介绍了房地产整体产品的三个构成层次,包括核心产品、形式产品及延伸产品,根据房地产产品创新的原则,归纳总结了产品规划设计创新、提升产品附加值、产品服务创新等策略,以提高房地产产品的市场竞争力。

The paper introduces the three components of the real-estate wholesome products,including core products,form products and extensive products,sums up the new strategies for the innovation of the product planning design,the promotion of added values of products and the innovation in product services according to the innovation principle for the real-estate innovation,so as to promote the competition of the real-estate products.