互动导向对新服务开发的影响研究——吸收能力和主动改善的中介作用

Research on the Impact of Interaction Orientation on New Service Development——The Mediating Effect of Absorptive Capacity and Proactive Improvement

基于互动导向视角,并将吸收能力与主动改善作为中介变量纳入其中,通过结构方程模型分析,探索提高新服务开发的新途径。结果表明:互动导向对吸收能力、主动改善和新服务开发均具有正向影响;吸收能力和主动改善皆对新服务开发具有正向影响,且共同在互动导向与新服务开发的关系之中发挥部分中介作用。

Putting absorptive capacity and proactive improvement into the research framework,an empirical research was implemented by structural equation model analysis to explore a new way of new service development based on interaction orientation. The results show that interaction orientation has positive effect on absorptive capacity,proactive improvement and new service development. Absorptive capacity and proactive improvement both have positive effect on new service development and play partial mediating role between interaction orientation and new service development together.