O2M模式下的运营商智能终端营销研究

Research on the Intelligent Terminal Marketing of Telecom Operators in the O2M Mode

现今互联网商业模式日新月异,传统的线下商战对线上信息时效性、有效性的依赖愈来愈强,基于智能终端营销的APP作为基础电信运营商业务支撑系统的一个重要分支,具有方便快捷、安全可靠、展现效果优秀和跨平台等特点。文章在研究客户端相关技术的基础上,结合互联网O2M模式的经验,梳理现有的业务流程,完成功能架构和技术架构设计,开发并进行应用推广,初步取得良好的应用效果,为基础电信运营商在电子商务运营模式方面的拓展和延伸带来一些宝贵的经验。

Nowaday, the Internet commercial mode has undergone tremendous changes. Traditional offline commercial competition depends more and more on timeliness and effectiveness of online information. The intelligent terminal marketing APP as an important branch of Business Support System for primary telecom operators is fast and convenient, safe and reliable, its display effect is excellent and cross-platform, etc. On the basis of client-side related technology researches and current Internet O2M experiences, this article summarizes current service processes and completes design of functional and technological structures. The initial promotion of the APP system yields good results and introduces precious e-commercial operation experiences for primary telecommunications operators.