摘要
随着移动互联网技术的发展和智能手机的普及,通信运营商纷纷选择开设官方微信账号。文章通过对移动互联网、电子商务、微信发展的分析,结合作者的研究和实践进行梳理,给出通信运营商的微信运营策略,供相关企业参考借鉴。
With the development of mobile Internet technology and popularity of smart phones, telecom operators have chosen to set up WeChat official accounts. Through the analysis of mobile Intemet, e-commerce and WeChat, combining with the author＇s research achievements, this paper teases out WeChat operation strategies for telecom operators and provides reference for related enterprises.
出处
《信息通信技术》
2015年第4期47-51,共5页
Information and communications Technologies
