“一带一路”战略与海南“中国旅游特区”发展

Development of “China Tourism Special Zone” in Hainan Province for Responding to “One Belt and One Road” Initiative

在文献研究的基础上,对"一带一路"战略的内涵进行了介绍,分析该战略与旅游业、海南旅游产业发展的关系,对海南发展"中国旅游特区"的现状、内涵、背景、内部条件和外部因素以及发展愿景等内容进行综合研究。研究发现,海南"中国旅游特区"在发展理念、发展内容、发展形式、运作方式与体制机制等方面都有所拓展创新,有利于海南抢抓国家"一带一路"战略机遇,解决旅游业发展的现有问题,实现旅游产业整体水平的提升。海南发展"中国旅游特区"的内外部影响因素主要体现在政治、经济、社会、技术等方面,优势和机遇是发展的主流。"中国旅游特区"的发展愿景主要表现在海南整体旅游目的地的规格档次、国际化程度和产品多样化水平等方面。最后根据"一带一路"战略要求和海南旅游产业现状,提出树立发展理念、完善支持配套政策、开展区域旅游合作、打造特色产品体系等对策。

Based on analysis of related literature, the paper introduces the connotation of ＂One Belt and One Road＂ Initiative, analyzes the relationship between ＂One Belt and One Road＂ Initiative and the development of tourism industry in Hainan, and researches comprehensively the present situation, connotation, background, internal conditions and external factors, and vision of the development of ＂China Tourism Special Zone＂ in Hainan Province. The study finds that： the exploration and innovation of ＂China Tourism Special Zone＂ in Hainan province mainly are reflected in development concept, development content, development form, operation mechanism and system mechanisms. The development of ＂China Tourism Special Zone＂ will benefit seizing opportunities of ＂One Belt and One Road＂ Initiative, solving existing problems of tourism industry development, and improving the overall level of tourism industry development in Hainan Province. The internal and external influencing factors of ＂China Tourism Special Zone＂ mainly display in political aspect, economic aspect, social aspect, and technology aspect, etc. Among them, advantages and opportunities are the development mainstream of ＂China Tourism Special Zone＂. The vision development of ＂China Tourism Special Zone＂ in Hainan Province mainly is reflected in the specifications and grades, internationalization and product diversification level of the overall tourism destination in Hainan Province. Finally, according to the requirements of ＂One Belt and One Road＂ Initiative and the actual development of the tourism industry in Hainan province, the paper proposes some measures including establishing the development concepts, improving the supporting policies, advancing regional tourism cooperation, and creating the special tourism product system. The paper expands the research field of ＂One Belt and One Road＂ Initiative, and provides some references for the international development of tourism industry in Hainan Province.