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企业实施网际销售促进策略的研究

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摘要 作者在本文中简单阐述了创新网络促销形式的必要性,之后结合信息技术高速进步环境下的网络消费行为变化探讨了几种常见网络促销方式的创新,希望能够对我国企业开展网络促销工作有所帮助。
作者 赵蕾
出处 《商场现代化》 2015年第21期73-74,共2页
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