MIM信息生态链及其影响因素灰色关联度研究——以微信信息生态链为例

Mobile Instant Messaging Information Ecological Chain and Grey Relational Degree Study on Influencing Factors: Taking We Chat as an Example

[目的/意义]移动互联网的快速发展促使移动即时通信(MIM)迅速普及,对MIM信息生态链的影响因素及其关联度进行研究,对促进社会网络信息生态系统的和谐稳定发展具有非常重要的意义。[方法 /过程]基于信息生态视角对MIM信息生态链及其影响因素进行分析,运用灰色关联方法对微信信息生态链形成影响因素的关联度进行实证研究。[结果 /结论]数据分析结果表明,在宏观层面,对MIM信息生态链用户影响最强的是信息环境因素;在微观层面,对MIM信息生态链用户影响最强的是聊天信息和社交环境。本研究对信息生态环境下MIM产品的功能设计和迭代更新具有一定的参考价值。

[ Purpose/significance ] The rapid development of mobile Internet promotes the rapid spread of Mobile In- stant Messaging, and research on the influence factors and relations of information ecological chain of Mobile Instant Mes- saging has a very important significance in promoting the harmonious and stable development of social network information ecosystem. [ Method/process] Analysis of information ecological chain of Mobile Instant Messaging and its influencing factors is established from the perspective of information ecology. The empirical research on correlation to the influence fac- tors of information ecological chain of WeChat is tested by using the gray correlation method. [ Result/conclusion ] The da- ta showed that, the factor of information environment is the strongest affecting factor on users of information ecological chain of Mobile Instant Messaging at the macro; the factor of Chat messages and social environment is the strongest affect- ing factor on users of information ecological chain of Mobile Instant Messaging at the micro. The study can shed light on functional design and upgrade of Mobile Instant Messaging in a mobile environment.