基于钻石模型的我国跨境电商物流竞争力研究

Study on Competitivity of Cross-border E-commerce Logistics Industry of China Based on Diamond Model

从跨境电商角度出发,运用"钻石模型",从生产要素、需求条件、相关与支持性产业、企业战略结构与竞争对手、发展机会和政府作用等6个方面对我国跨境电商物流业的竞争力进行了分析,从发展高级生产要素、加大物流行业的信息化平台建设、制定战略目标、提高服务水平和风险管控能力以及发挥政府作用等方面阐述了提升我国跨境电商物流竞争力的对策。

In this paper, from the perspective of a cross-border e-business, we used the diamond model to analyze the competitivity of the cross-border e-commerce logistics industry of China from 6 aspects and then elaborated in detail on the countermeasures to improve the competitivity of the cross-border e-commerce logistics enterprises in China.