用户参与网络信息资源再生影响因素的实证研究

An Empirical Study on Factors Influencing the Users' Participation in Regeneration of Online Information Resources

网络信息资源再生是网络环境下的信息资源建设模式的变革。在参与网络信息资源再生的过程中,用户角色需要从资源利用者转化为资源建设者,用户行为意向是问题的关键。为此,建立影响用户参与网络信息资源再生的结构方程模型,研究表明,感知有用性、感知易用性、外部激励、身份认同、兴趣与乐趣五因素对用户行为意向都具有直接效应,总效应值由感知易用性、感知有用性、外部激励、兴趣与乐趣向身份认同依次递减。群组分析表明,不同价值评价组用户的各因素对用户行为意向的效应值存在差异,感知易用性和感知有用性对行为意向的总效应与价值评价呈正相关,身份认同对行为意向的总效应与价值评价呈负相关。在数据分析的基础上,分析了不同因素对用户行为意向影响的差异,提出促进用户参与网络信息资源再生和提升再生资源质量的策略。

With the information technology, the regeneration of online information resources changes the model of educational information resources construction. Users ＇ intention is the key to the problem of regeneration of educational information resources since they should change their roles from users to builders. The structural equation model of factors influencing users ＇ participation in regeneration of educational information resources shows that there are five factors, the perceived usefulness and usability, external in-centive, interest and identity, which have a significant influence on users ＇ intention. The effects decrease in sequence. The study of groups analysis indicates that different factors have different numerical value to users ＇ behavioral intention. There is a positive correlation between the perceived usefulness or usability and effect and value evaluation of behavioral intention, and a negative correlation between identity and effect and value evaluation of behavioral intention. Different factors and value evaluation groups all have differ-ent influences on behavioral intention of users. Based on these analysis, some strategies are proposed to promote users ＇ participation in regeneration of online information resources and improve the quality.