起点中文网赢利模式初探

The Research of Chinese Qidian Internet's Profit Model

网络文学经过十几年的发展已经形成了以付费阅读为主的赢利模式,并不断向广告收入、图书实体出版、版权运营、无线服务等周边扩展。近些年来,各大网站的赢利模式也逐渐受到了学者们的关注。文章在文学网站产业化相关理论的指导下通过案例分析法,以起点中文网为例分析文学网站的赢利模式,指出起点中文网赢利模式背后存在的不足并提出解决措施。

The network literature has been forming the profit model of pay-reading mainly with more than ten years＇ development,and it is expanding to advertisements incomes,books publishing,copyrights operation and wireless services. In recent years,researchers are paying attention to all major websites＇ profit model. With the related theoretical direction of literature website industrialization,this paper takes Chinese Qidian internet＇s profit model as an example to explore the profit model of literature websites,pointing out the shortcomings existing in Chinese Qidian internet＇s profit model and countermeasures.