面向中国情境的案例研究平台构建

Construction of Trinity Case Platform of Theory-Training-Teaching in Chinese Context

案例研究在商业领域取得了广泛的应用。通过分析案例研究在理论探讨、商业培训以及案例教学中的应用现状,阐述并揭示了管理者、案例教学者、管理研究者与咨询顾问进行合作的必要性和可能性,并构建了"理论-培训-教学"三位一体的案例研究平台,以期促进中国情境下商业案例研究的持续健康发展。

Case study has gained a wide commercial application. This paper, on elaborating the applica- tion of case study methods to the theoretical research, business training and ease teaching, attempts to reveal the necessity and feasibility of the cooperation among administrators, faeulties, management re- searehers and consultants. And a trinity platform of ＂Theory-Training-Teaching＂ for the ease study is constructed in the hope of sustaining the healthy development of commercial ease study in the Chinese context.