新媒体时代学术期刊数字化发展路径研究

Research on digital development path of academic journals in the new media age

以数字技术为手段,互联网为媒介的新媒体正逐渐渗入并改变着人们获取信息的途径及阅读等生活习惯。新媒体时代传统纸质期刊正面临着巨大的挑战,中国学术期刊的数字化转型是必然的发展方向。从新媒体和传统学术期刊融合发展的矛盾关系入手,分析了影响学术期刊进行数字化发展和转型的内部因素与外部环境,构建并完善了学术期刊数字化发展的逻辑架构,并依据分析结果提出了适合中国学术期刊数字化发展的建议路径和推进措施。

New media is gradually permeating and changing people＇s life habits,such as the habits of getting information and reading, by means of digital technology and Internet. The traditional paper-based periodicals are facing great challenges in the new media age and the digital transformation is inevitable for Chinese academic journals. This paper,based on the contradictory relation of the integrated development of the new media and traditional academic journals,analyzed the internal factors and external environment influencing the digital development and transformation of academic journals.Besides,the logical frame of the digital development of academic journals was built and perfected and the suitable recommended pathway and promoting measures for Chinese academic journals were put forward based on the analysis results.