媒介融合背景下新闻报道的语用视点选择——以《华盛顿邮报》的转基因报道为例

A Study on Media's Stance-Taking in a Media-Fusion Context:the Evidence from The Washington Post's Trans-genetic Reports

探讨了媒介融合背景下媒体因报道对象的不断变化而采用的不同视点选择策略的表现形式和内在动因。对《华盛顿邮报》十年间有关转基因的相关报道的新闻标题进行研究后发现,其视点选择策略在报道数量、报道版块和语言选择上都有所反映。随着受众获知信息渠道的日渐多样化,媒体的视点选择也不断调整,导致报道数量的多寡、版块选择、词语选择、句法选择、音韵选择、语序选择等方面也随之改变。媒体的视点选择既有它所代表的政治和经济主体的利益考量,也有其为赢取新闻受众而采取的语用策略。

The media＇s stance-taking strategies resulted from continuous changes among their audiences in a media-fusion context are concerned in terms of the reporting forms and the underlying motivations.It is revealed from the 78 headlines on the topic of＂genetically modified food＂in The Washington Post that the stance-taking strategies are evidenced from the various numbers of reports in each year,the different allocation of the reports in distinct pages,and the idiosyncratic choice of language in lexicon,syntax,prosody and word order.The variety of distinctions is attributed to stance-taking strategies employed by the medium which are the impacts from politics,economy and pragmatic strategies to win growing numbers of audiences.