新媒体环境下的高校公寓文化建设探究

公寓文化建设是当前高校和谐校园文化建设的重要组成部分。传统媒体的公寓文化宣传教育活动已不能适应当前的校园文化建设工作。新媒体技术的应用,为新时期的高校文化建设工作提供了新的途径。新媒体可以用来彰显主流价值观念,拓宽公寓服务渠道,加强学生人际关系互动,实现学校组织活动的线上线下互动,创建和谐的公寓文化氛围。新媒体的应用为校园文化建设开创了新局面。

Apartment culture construction is an important part of the harmonious campus culture construction in Colleges and universities. The applying traditional media in the apartment culture propaganda and education activities has been unable to adapt to the current campus culture construction. The application of new media technology pro-vides a new way for the construction of university culture in the new period. The new media can be used to highlight the mainstream values, broaden the apartment service channels, strengthen students＇ interpersonal interaction, achieve online and offline interaction, create a harmonious apartment culture atmosphere. The application of new media has created a new situation for the construction of campus culture.