农产品市场信息需求情况调研分析

Demand of Agricultural Products Market Information

市场信息不对称、农业生产者缺乏市场信息引导是造成农产品市场价格波动的主要因素。围绕农业生产者关注市场信息、获取市场信息、应用市场信息等核心问题,采用重点调研的方式,面向北京市50家畜禽生产企业、100个蔬菜生产者开展了问卷调查。调研得出:农业生产者对市场信息需求较大,农产品价格信息是关注的焦点,农业生产者信息获取渠道呈多元化,急需个性化的市场信息服务。在此基础上,从构建农产品适时交易系统、培育专业化的服务机构、明确政府部门的地位和作用等方面提出了相关建议。

Asymmetric information and deficiency of market information guiding for the agricultural producers are major causes of agricultural market prices fluctuation. The author surveyed fifty livestock production enterprises and one hundred vegetable producers in Beijing, adopting key survey method, around the central issues such as concern degree, capturing channel and application of market information by the agricultural producers, and concluded that agricultural producers needed more market information, and price information of agricultural products was the focus, agricultural producers captured information from pluralistic channels, there was an urgent need for personalized market information service, and so on. Finally, on the basis of survey research, the author proposed some proposals on constructing real-time trading system, cultivating professional services organizations, clearing the status and role of government, and so on.