电子商务影响力的实证研究——来自中国22个电子商务示范城市的证据

Empirical Study of E-commerce Influence: Evidence from 22 E-commerce Demonstration Cities in China

本文作者提出由吸引力、管理力和辐射力3个层面共37个指标构成的城市电子商务影响力评价指标体系,用以全面、客观地评价我国城市的电子商务影响力。在该指标体系下,使用22个电子商务示范城市的相关数据,运用基于AHP的灰色关联评价模型,对这些城市的电子商务影响力进行实证分析。研究结果显示:杭州、北京、上海和深圳的电子商务吸引力、管理力和辐射力均十分突出,因此其电子商务综合影响力也最强;紧跟其后的是广州等13个城市,但其不同层面的电子商务影响力存在较大差异;而长吉、昆明、南宁、汕头和银川的电子商务影响力有待提高。结合上述结论,本文作者提出3方面对策建议,以期为全面提升城市电子商务影响力、促进电子商务产业持续健康发展提供依据。

In order to completely and objectively evaluate the E-commerce influence of China＇ s cities, this paper builds a set of indexes consisting of 37 variables that belong to 3 different layers. Under this evaluation indicator system, the paper uses the method of AHP-GAM（Grey Associative Model based on AHP approach） to empirically analyze the influence of E - commerce in 22 E - commerce demonstration cities. The findings are as follows： First, four cities, i.e., Hangzhou, Beijing, Shanghai and Shenzhen,stand out in their influence of E-commerce. To be specific, these leading cities are outstanding in all aspects, including attraction, administration and radiation;Second, thirteen cities like Guangzhou come after. However, these cities have different performances in attraction, administration and radiation of E - commerce.Third, the influence in some other cities like Changji, Kunming, Nanning, Shantou and Yinchuan needs to be increased. According to the findings aforementioned, this paper provides policy recommendations from three aspects for the healthy and sustainable development of E-commerce in China.