基于比较研究的针灸与中药国际化差异及启示

A Comparative Study on the Differentiation between Internationalization of Acupuncture and Chinese Materia Medica and its Enlightenment

获得美国等发达国家的认可与接受对于我国中医药国际化来说意义重大。纵观我国中医药产业国际化现状,针灸与中药同为中医药体系中不可或缺的重要组成,在国际上尤其是美国市场却出现"针灸热、中药冷"的截然反差。本文通过比较研究,对比分析针灸与中药在国际化进程中的差异,并从中探索启示,以期为中药成功进入美国市场提供重要参考与借鉴。

To win the approval and acceptance of the public in developed countries such as U.S.Is critical to the internationalization of Traditional Chinese Medicine（TCM）.Both acupuncture and Chinese materia medica（CMM） are crucial components to the theoretical system of TCM in our country,however,they have confronted great challenges in the world,especially Chinese materia medica in American market.Through a comparative study,this paper tries to observe the differentiation between the achievements of acupuncture and CMM in their internationalized process and analyse its reasons and implication,and thus to provide valuable suggestion to CMM for its access to American market.