摘要
介绍了电商的优势和危机，提出从O2O发展到互联网＋，零售业不仅仅要做加法，还要综合实施“加减乘除法则”。
The author introduced both the advantage and crisis of online retailers. Subtraction, multiplication and division are as important as addition for retailers when developing O2Oand Internet＋ concept.
出处
《国际商业技术》
2015年第5期12-15,共4页
International Business & Technology
关键词
O2O互联网+
电商
店商
加减乘除法则
O2O, Internet＋ concept, online retailers, brick-and-mortar retailers, addition subtraction multiplication and division
