零售商自有品牌的发展趋势与成功路径——以ABC-MART为例

将自有品牌和通用品牌的概念和趋势单纯一分为二的意义并不大。以ABC-MART为代表的零售商导入NPB品牌战略，找到了一条融合自有品牌和通用品牌，产生协同效果的成功路径．

Differentiating the concept and trends between PB and NB makes little sense. The author introduced the successful example of ABC-MART, who is the representitive retailer that imported NPB brand strategy and find a successful way to integrate its PB and NB.