基于B2C、C2C电子商务的家具设计探析

Study of Furniture Design Based on B2C&C2C E-commerce

通过分析家具产品的B2C、C2C电子商务模式与O2O模式、传统家具营销模式的不同之处,总结出基于B2C、C2C模式的家具产品在营销方面、设计方面、消费者定位等方面的特点,指出B2C、C2C目前优势所在与存在问题。从家具材料选择、结构设计、造型设计、模块化定制、包装设计等方面,得出了基于B2C、C2C家具产品的设计方法。最后以一款多功能儿童成长桌椅为例进行了典型案例的设计剖析。为适于B2C、C2C电子商务的家具设计提供理论支持和案例参考。

It analyzes the design method to suitable for furniture of E-commerce. It generalizes the difference between furniture＇s B2CC2C e-commerce mode and O2O mode, and traditional furniture marketing model. Based on B2C, C2C mode, analyzesthe characteristics of the furniture in marketing, design, the feature of the consumer orientation, etc. and pointes out the advantages and existing problems of the B2CC2C. Then, it analyzes some methods fromfurniture＇s material selection, structure design, modelling design, modular custom, packaging design. Finally, recommended a case.