在传统制造型企业中引入产品服务系统设计策略被引量：11

Introducing Strategic PSS.D into Traditional Manufacturing Companies

导出

摘要从代工模式向自主品牌模式转型升级,是当今新兴经济体的产业价值链中的一个明显趋势,服务设计在这样的背景下得以诠释并成为企业变革和转型升级的驱动力。本文通过巴西的一个实际项目案例,介绍如何将新型的服务设计理念和方法融入传统制造型企业的研发和消费者购物旅程当中,如何在改变了企业的组织机构模式的同时也改善了客户关系和消费者体验,从而让服务设计成为企业文化的一部分,助力企业创新。

作者钱晓波

机构地区江南大学设计学院

出处《装饰》 CSSCI 北大核心 2015年第10期114-117,共4页

基金中央高校基本科研业务费专项资金资助(JUSRP111A62) 中央高校基本科研业务费专项资金资助(JUSRP11244) 中央高校基本科研业务费专项资金资助(2015JDZD03) 江苏高校哲学社会科学研究基金资助项目(2014SJD352) 江南大学产品创意与文化研究中心的资助

关键词产品服务系统协同设计制造型企业

分类号 F416.88 [经济管理—产业经济] TB47 [一般工业技术—工业设计]

引文网络
相关文献

参考文献15

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