微时代网络舆论管理面临的机遇与挑战

Guidance and Control of Internet Opinion in Micro-network Era

以互联网信息技术为基础,以电脑和移动智能终端为载体,以微博、微信、QQ等为交互平台的"微时代"已经到来。微时代的信息传输以实时互动、高效便捷、开放为特点,网络舆论内容上多样化、浅表化,在形式上圈群化、碎片化,网络舆论主体草根化,使得网络舆情的统计分析难度加剧。微时代,国际国内形势复杂,互联网技术发展不平衡,网络舆论的引导与控制面临前所未有的机遇与挑战。政府作为社会公共管理的职能部门,系统分析网络舆情,引导和控制网络舆论,维护网络安全刻不容缓。

Information transmitted in real-time interactive micro era, convenient and universal, opening for the characteristics. Internet opinion is diversified and superficial in content, ring-grouping and fragmented in form, the subject of internet opinion is mainly grass-roots, all of those make the statistical analysis on the network of public opinion more difficult. Micro-era, complex domestic and international situation, the uneven development of Internet technology, guidance and control of internet opinion is facing unprecedented opportunities and challenges. Government departments as public management, systems analysis internet public opinion, to guide and control the internet opinion, maintaining network security became imperative.