新媒体视野下的大学校园文化建设

On University Campus Culture Construction from the New Media Perspective

新媒体是在当前网络化和计算机已经高度普及的情形下,以计算机技术为基础并通过网络进行传播的新的媒体形式,与传统的"电视媒体"、"纸质媒体"有着本质上的区别,并具有开放性、多元化、时效性和交互性等特点。新媒体对大学校园文化的建设形成了新的挑战,但也带来了新的机遇。因此,我们应加强对新媒体的研究,分析在新的形势下大学校园文化建设的途径和措施。

New media is a new form of media spread through the network based on computer technology under the current situation that network and computer has been highly popularized. It is fundamentally different from traditional ＂TV media＂ and ＂paper media＂, and it is open, pluralistic, timely and interactive. New media brings both new challenges and opportunities to university campus culture construction. Therefore, we should enhance the research on new media, analyze the approaches and measures of university campus culture construction under the new situation.