摘要
阐述了大数据在电子商务营销中具体应用,包括营销体系搭建、销量预测体系搭建、促销选品策略制定及面向第三方卖家的数据分析服务体系建设,并介绍了基于大数据的电子商务C2B模式。
This paper expounds the big data specific application in the e-commerce marketing, including set up a marketing system, set up a sales volume prediction system, developing promotional strategy and set up a data analysis and service system for B2C sellers, this paper also describes the e-business C2B model based on big data.
出处
《信息技术与标准化》
2015年第9期20-23,共4页
Information Technology & Standardization
