面向CCSI在线调查应用的固定样本库构建研究

Study on Construction of Fixed Sample Library for the Online Survey of China Customer Satisfaction Index

本文探索通过电话样本转化和新会员吸收,来构建在线调查固定样本库,旨在提升中国顾客满意指数调查能力,达到提高调查效率、节约调查成本的目的。

This paper discusses the conversion of telephone sample and new member absorption to build an online survey of fixed sample library, which aims to improve the survey ability of China customer satisfaction index, improve the survey efficiency and save the cost of the investigation.