传播学视角下自媒体时代大学生的网络思想政治教育研究

Research into the Network Ideological and Political Education of University Students in the Era of We-Media from the Perspective of Communication

自媒体时代,传播载体的多样化颠覆了传统的消息传播形态,强化了个人的主体传播意识,这为高校大学生思想政治教育工作带来发展机遇的同时,也带来新的挑战。通过对自媒体时代大学生网络思政教育工作的主体和特征进行分析,提出自媒体时代的大学生网络思政教育应对策略。

In the era of We-Media,the diversity of communication carriers overturns the traditional news dissemination form and strengthens individual subject communication consciousness,which brings developmental opportunities and new challenges for the work of ideological and political education of the university students.This passage is aimed to analyze the university students＇ subject and characteristics of the network ideological and political education in the era of the We- Media and put forward some countermeasures.