嘉兴市有机农产品销售现状与对策研究

Study on the Problems and Countermeasures of Organic Production Sales in Jiaxing

为能更好地为政府决策提供借鉴,对国内外有机农产品市场状况进行了调研分析,归纳总结了嘉兴有机农产品销售过程中存在销售环节太多、销售渠道单一、价格体系不健全、市场功能不健全、配套服务功能欠缺、种植没成规模,数量有限、物流成本较高,并难以控制、以假乱真的现象时有发生等问题,并提出了相应的对策。

In order to provide reference for government decision better,organic agricultural market status were researched and analyzed both at home and abroad,the problems that too more sales links in organic agricultural sales process were summarized of Jiaxing,as well as single sales channel,imperfect price system,the lack of market function,no supporting service function,and no planting scale,number limited,and high logistics cost,and hard to control,deceptive of phenomenon occurred.The countermeasures for the problem had proposed finally.