摘要
通过调研15所中医药高校图书馆应用微信的情况,分析了已开通的中医药高校图书馆微信公众账号的类型、形象建设、认证情况,信息推送频率和内容等情况,提出要明确微信公众账号的定位、合理选择账号类型,加强微信公众号宣传与推广、积极申请通过认证,丰富信息推送内容、拓展个性化服务模块等建议,以进一步发挥微信在图书馆信息服务中的效用。
The account types,image construction,identification,information push frequency and contents of We Chat public account in 15 academic libraries of traditional Chinese medicine were analyzed by investigating the application of We Chat public account in these libraries,with suggestions put forward for further bringing the role of We Chat into play in information service of library,including clear position of We Chat public account,rational selection of its types,popularization and identification of We Chat public account,enrichment of information push contents and expansion of personal service module.
出处
《中华医学图书情报杂志》
CAS
2015年第9期58-61,共4页
Chinese Journal of Medical Library and Information Science
基金
云南中医学院科学研究基金项目"情报学研究方法在中医药领域中的应用研究"(xk201358)
关键词
微信公众平台
中医药
高校图书馆
移动互联网
新媒体
信息服务
We Chat public platform
Traditional Chinese medicine
Academic library
Mobile internet
New media
Information service
