从新百伦案看我国商标侵权赔偿原则的司法适用

Reviewing the Judicial Application of China's Trademark Infringement Compensation Principle from the New Balance Case Study

在商标侵权诉讼中,因为权利人举证困难等原因,全面赔偿这一确定损害赔偿数额的基本原则在实践中难以适用,而作为补充性原则的法定赔偿被滥用。人民法院应当充分运用证据规则,坚持全面赔偿原则,查明权利人的实际损失或侵权人获利,考虑商标的无形财产属性以及权利人难以举证对计算损害赔偿的影响,建立法定赔偿的量化标准体系,使侵权赔偿数额的认定达到加强保护商标权的效果。

In trademark infringement lawsuit, because of the difficulties of proof, it is difficult to apply the basic principle of determining the amount of damages, the comprehensive compensation, to practice. At the same time, the complementary principle of statutory compensation is abused. The people＇s court shall make full use the rule of evidence, adhere to the principle of comprehensive compensation, and find out the rights holders＇ actual lossor the infringers＇ profits.Considering that the intangible property attributes of brand name and the difficulties to proof would impact on the calculation of damages, the quantitative standard of legal compensation system should be set up to make the cognizance of tort compensation achieve the effect of strengthening the protection of trademark rights.