初级农产品直销经营的优势、不足及建议——以湖北蔬果茂农产品专业合作社联合社为例

The Direct Marketing Business of Primary Agricultural Products:Advantages, Disadvantages and Suggestions——A Case Study of Socomo Union of Agriculture Cooperatives

文章对我国现有的初级农产品直销经营进行了探讨,主要针对农民专业合作社联合社自办农产品超市这一直销经营模式进行调查研究和案例分析,指出其目前存在的优缺点,并对此提出合理化的建议,为我国的初级农产品流通提供帮助。

This paper will discuss the existing direct marketing business of primary agricultural products in China, mainly study and analyze on farmers＇ specialized cooperative association for self-governance agricultural products supermarket, and point out the advantages and disadvantages of the present, and put forward rational suggestions, to provide help for our country＇s primary agricultural products circulation.