乡愁文化背景下舟山乡村旅游特色塑造探究——以普陀区展茅镇特色文化旅游建设为例

Study on Creating a Character of Countryside Tourism in Zhoushan in the Background of Nostalgia Culture:A Case Study of the Construction of Special Cultural Tourism in Zhanmao Town of Putuo District

海岛舟山地理位置独特，海山资源丰富，乡村旅游已成为建设“美丽群岛”的一种有效途径。由于缺乏对乡村旅游资源文化主题的深入思考，不少地方乡村旅游的形式与内涵相剥离，偏离了人们渴望贴近乡土、亲近自然的情结。文章通过对普陀区展茅镇特色文化旅游建设的分析，认为舟山乡村旅游建设必须坚持乡愁文化至上的理念。必须走差异化的发展之路，必须对旅游资源进行深度整合与不断开发。

Zhoushan Island has distinctive geographical location and rich resources of mountains and sea, in which countryside tourism has become an efficient approach to construction of ＂beautiful islands＂. Because of lack of deep consideration into culture subject of countryside tourism resources, rural tourism in many places, whose form and connotation are separate, departs from the complex that people are eager to get close to the local and nature. The article analyzes the construction of special cultural tourism in Zhanmao town of Putuo district, and holds that the construction of countryside tourism in Zhoushan must insist on the concept of nostalgia culture with supreme position, must take a different development strategy and must make a deep integration and continuous exploitation of tourism resources.