网络行政危机的公关对策

Public Relation Strategies in Network Administrative Crisis

从执政理念、危机意识和危机处理等三个方面分析了网络行政危机公关存在的问题及原因,并针对这些问题提出解决对策,即树立危机意识,加强舆情监控,防患于未然;提高政府工作人员的媒体素养,正确整合运用各种媒介有效解决危机事件;善于化"危"为"机",化险为夷,在重树形象上狠下工夫。

The existing problems and the causes of the public relations of network administrative crisis are analyzed from three aspects of the governing idea,the crisis awareness and crisis management,and some strategies are also proposed to solve the problems,which are to set up the consciousness of crisis management beforehand and strengthen public opinion monitoring,to improve the media literacy of government staff,and to effectively integrate different mediums to solve critical incidents in order to turn the crisis to opportunity and head off disasters,thus renewing the image of government.