孔子学院跨国运营的文化风险探讨

Exploration on the Cultural Risks of Multinational Business of Confucius Institute

孔子学院已经成为加快汉语走向世界、推动中华文化"走出去"的重要平台。但是,由于不同民族在社会规范、观念体系、思维方式等方面存在巨大的文化差异,使得孔子学院在跨国运营过程中面临着文化风险。文章以跨文化传播理论为依据,分析了孔子学院在跨国运营过程中的文化风险,并认为这种文化风险根源于文化差异,存在着不同的表现形式,并且可以通过一定的措施进行防范。

Confucius Institute has become an important platform for Chinese language to march toward the world and Chinese culture to go abroad.However,due to the great difference of social norms,ideological belief and thinking modes between different nations,cultural risks cannot avoided in the operation of multinational business of Confucius Institute.Based on the crosscultural communication theory,the author analyses the cultural risks of Confucius Institute in multinational business and thinks that these cultural risks root from cultural differences and are expressed through different ways.However,these cultural risks can be prevented by adopting some measures.