市场化运作、特色化、多元化发展城市广场文化——基于温州市广场舞发展的培育与管理的思考

On Market-oriented Operation, Characterization, Diversified Development of the City Square Culture——Based on the Thoughts of Cultivation and Managementand Management of Square Dance Development in Wenzhou City

近年来,广场文化活动蓬勃发展。如何规范和引导好广场文化活动,使之不断提高水平、扩大影响、形成品牌,提高群众文化素质具有十分重要的意义。本文从温州市广场文化建设的现状入手,以广场舞为载体,以噪音污染为导线引发的一系列的事件,剖析现阶段广场文化存在的主要问题,从广场文化管理、特色发展、社会化、市场化运作等方面提出了一系列城市文化广场建设的创新思路,满足人民群众对公共文娱健身的需求,在居民健身权和免受噪音干扰之间寻找平衡。

Square cultural activities have been booming in recent years. The regulation and guidance of square cultural activitiesis of great significance for improving the level constantly, expanding influence, forming the brand, promoting the quality of the massculture. Based on the current situation of Wenzhou city square culture construction, this paper takes square dance as the carrier andnoise pollution as the conductor of a series of events, analyzes the main problems of current square culture, puts forward a series ofcreative thoughts of urban culture square construction from the aspects of square culture management, characteristic development, socialization,marketable operation, thus to satisfy people＇s demand for public recreational fitness and search the balance between residentsfitness rights and non-noise interference.Key Words： square culture; cultivation and management; marketable operation