温州市鹿城区时尚产业发展研究

Research on Development of Lucheng Fashion Industry

鹿城区作为温州市中心城区,在市委市政府作出的"发展时尚产业、建设时尚之都"的战略决策过程中起着举足轻重的作用。鹿城要大力发展时尚产业,既有自身的优势,也存在一定的不足。在今后的发展过程中,要充分发挥现有的轻工产业、文化创意产业、商贸配套、温商资源优势,通过打造时尚产业基地、改造传统轻工产业、培育时尚龙头企业、推进时尚品牌集聚等手段,促进时尚产业更好更快发展。

As the center of Wenzhou, Lucheng plays an important role in the strategic decision of ＂develop fashion industry, constructfashion city＂, which was made by Wenzhou municipal government. There are advantages and weaknesses in Lucheng fashion industryin the development of Lucheng fashion industry. The previous advantages of light industry, cultural and creative industry, tradeand business matching and Wenzhou businessmen resources should be exerted adequately to promote the fashion industry by themeans of creating a fashion industry base, transforming the traditional light industry, nurturing fashion leading enterprises, and promotingfashion brand gathering and so on.