我国影视贸易发展的现状、问题与优化途径

Status Quo, Problems and Optimization Approaches of China's Film and Television Trade Development

20世纪90年代开始,英美日等发达国家开始大力扶持发展本国影视产业,并把其提高到国家发展战略层面,促进了全球影视贸易的发展。如今影视贸易已成为全球贸易竞争的重要领域,在各国经济发展中占有重要地位。通过阐述我国影视贸易发展的现状及存在的问题,有针对性地提出了相应的优化途径。

With the rapid development of the global economy, the world of film and television trade has been rapid development. In the 1990 s, developed countries such as Britain and the United States, started to vigorously support the development of the domestic film and television industry, and carried it to the national development strategy level, promote the film and television trade around the world. Now the film and television trade has become an important field of global trade competition, occupies an important position in the national economy. Because the film and television trade not only influence the ideology and values, also may be on other countries＇ way of life and history and culture have a significant impact. But China＇s film and television trade development lags behind other countries, and does not match the identity of the big trade country. Therefore, this paper expounds the Chinese film and television trade current situations and problems, and puts forward optimization approaches to promote the development of film and television trade in China.