电子商务环境下生鲜农产品物流模式优化研究

Research on the Optimization for Logistics Mode of Fresh Agricultural Products in E-commerce Environment

电子商务的快速发展带来了物流模式新变化,为生鲜农产品物流创造了更多更好的机会。在梳理电子商务环境下生鲜农产品物流发展现状及其存在的主要问题基础上,借鉴发达国家生鲜农产品物流发展模式,提出了电子商务环境下我国生鲜农产品物流发展的对策建议。

The rapid development of the electronic commerce mode has brought about the new changes of the logistics mode, which is a better opportunity for the fresh agricultural products. This paper in combing electronic commerce environment of fresh agricultural products logistics development status and existing problems of the foundation, draws lessons from developed countries of fresh agricultural products logistics mode of experience, to optimize the countermeasures of Chinese fresh agricultural products logistics mode under the e-commerce environment is proposed.