日本公共广告机构运行机制分析及启示

ANALYSIS AND REVELATION OF RUNNING MECHANISM OF JAPANESE PUBLIC ADVERTISING AGENCIES

日本公共广告机构(JAPAN ADVERTISING COUNCIL)简称"AC",是日本最大的、不以盈利为目的服务社会的广告管理及运营机构。文章通过对日本公共广告机构的组织管理模式、公共广告的设计流程来探讨运行模式,分析得出AC运行机制的系统协作性、行业自律性、活动广泛性和设计高品质,对我国公益广告的发展具有重要的参考和借鉴作用。

Advertising Council Japan（AC） is Japan＇s largest, not to profit and servicing for social advertising management and operation mechanism. Through the design process of the organization and management mode of AC and the design process of public advertising, the paper analyzes the system cooperation, industry self-discipline, activity and high quality of the AC operating system. It has an important reference and reference to the development of public advertising in China.