跨过不正当竞争的藩篱看有奖销售——基于彩票角度的分析

Premium Sales beyond Unfair Competitive Practices:from the Perspective of Lottery

有奖销售在我国一直被作为商业促销行为,由《反不正当竞争法》调整,但是抽奖式有奖销售具备彩票的核心特征,即奖励、机会和对价,应当以彩票对待。相应地,对于超出法律规定的有奖销售行为,应当以非法彩票行为、适用刑事或治安管理法律处理。现行《反不正当竞争法》对有奖销售的处罚过于宽松,不足以遏制非法有奖销售(变相彩票)行为,故有必要转换视角,从彩票管理的角度处理有奖销售,并对各种有奖销售活动采用预先许可制度,实行动态监管。

Premium sales are treated as a normal method of commercial promotion and regulated by the anti- unfair competition law in China. However,most forms of premium sales should be dealt with as lotteries because they have the essential characters of a lottery：prize,consideration and chance. Correspondently,premium sales beyond the legal regulation should be treated as illegal lottery,and be dealt with criminal law or security administration regulation. The existing anti-unfair competition law in China is too easing. So,it is necessary for us to change our view and deal with premium sales from the view of lottery management,and adopt the pre-license system and dynamic supervision system.